since 1976
since 1976
Malaysia’s first national EV brand, Proton e.MAS, continues to build strong momentum in the country’s rapidly growing electrified vehicle market, registering 3,701 units domestically in September 2026.
The latest performance brings Proton e.MAS’ domestic sales for the first nine months of 2026 to 31,104 units, maintaining its position as Malaysia’s best-selling EV brand with a 46.4% share of the local EV market.
Including export markets, Proton e.MAS recorded 4,340 units in September, bringing total Year-to-Date (YTD) sales from January to September 2026 to 32,200 units. This means the brand has surpassed the 32,000-unit milestone in just nine months of the year.
In September, the Proton e.MAS 5 accounted for more than two-thirds of domestic sales, with 2,490 units registered, representing 67.3% of the monthly total. The Proton e.MAS 7 recorded 526 units, or 14.2%, while the e.MAS 7 PHEV contributed 685 units, accounting for the remaining 18.5%.
Looking at the performance for the first nine months of 2026, the e.MAS 5 remains the brand’s best-selling model, with 20,327 domestic units registered. The e.MAS 7 PHEV follows with 6,247 units, ahead of the e.MAS 7 at 4,530 units, highlighting the significant contribution of both fully electric and plug-in hybrid models to Proton e.MAS’ overall performance.
Record exports signal growing international momentum
Beyond Malaysia, Proton e.MAS achieved its highest-ever monthly export performance in September, shipping 639 units to international markets and bringing total exports for the first nine months of 2026 to 1,096 units. Notably, September’s shipments accounted for 58.3% of total exports YTD, highlighting the growing momentum of the brand’s international expansion.
The e.MAS 5 led the international charge, contributing 358 units to September exports, followed by the e.MAS 7 with 276 units. The e.MAS 7 PHEV also began its export journey in September, with the five units recorded representing the first five e.MAS 7 PHEVs exported.
From new entrant to more than 40,000 vehicles delivered
Proton e.MAS’ growth has been equally significant on a cumulative basis. Since the launch of the e.MAS 7 in December 2024, the brand has now achieved 41,749 sales worldwide, including 39,994 domestic units and 1,755 export units.
The achievement follows the recent delivery of the 40,000th Proton e.MAS vehicle to its owner, marking a major milestone for the brand in less than two years since its first model was launched.
The rapid expansion of its customer base is also being matched by the development of the Proton e.MAS ownership ecosystem. The brand now has a nationwide network of 60 dealerships, 46 service centres and 10 Body & Paint centres, supported by trained EV technicians and dedicated aftersales capabilities.
Proton e.MAS customers also have access to a growing charging ecosystem of more than 5,100 charging points covering 90% of the country, including over 2,000 charging points across more than 700 high-rise residential developments. Together, these investments are designed to provide customers with greater convenience and confidence throughout their EV ownership journey.
Commenting on the September performance, Mr. Zhang said, “Surpassing 32,000 sales in just nine months, reaching more than 40,000 cumulative deliveries and recording our highest-ever monthly export volume are significant milestones for Proton e.MAS, and we are grateful to our customers for the trust and support they have given us. Their confidence has been instrumental in our growth, and as we move into our next phase, we remain committed to delivering not only compelling EV products, but also a stronger ownership and aftersales experience for every Proton e.MAS customer.”
With domestic demand remaining resilient, international exports gaining momentum and the e.MAS ownership ecosystem continuing to expand, Proton e.MAS is well positioned to enter its next phase of growth while continuing to lead the development of electrified mobility in Malaysia.
Visit the Proton e.MAS website and follow our official social media channels: Facebook (Proton e.MAS Cars), Xiaohongshu (Proton e.MAS Cars), TikTok (@protonemasofficial), and Instagram (@protonemasofficial) for more information on Proton e.MAS models.
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